The global ecommerce market is expanding rapidly, and Amazon is at the forefront. Two day (or same day) shipping. Almost any product imaginable. A high-performing supply chain and logistics powerhouse. A company focused on customer service. If you want to join this phenomenon and start learning how to sell on Amazon, keep reading.
As they say, in the end, if you can’t beat em, join em. In 2018, Amazon’s share of the US ecommerce market hit an unbelievable 49%.
Having built trust for over two decades and amassed 2.5 billion shoppers every month, Amazon, which is the world’s largest online retailer, presents new ways to make money online for every seller that joins their ranks.
Selling on Amazon FBA
Amazon FBA (Fulfillment by Amazon) is a program that allows you to sell on Amazon without having to fulfill orders yourself. Amazon will pick, pack, and ship your orders for you.
With FBA, you can also pay as you go, only being charged for inventory storage space and orders that Amazon fulfills. Plus, the cost of ecommerce shipping is included in your yearly fees, with no extra charge for Amazon Prime free Two-Day Shipping.
One beautiful thing about selling on Amazon is that it is scalable. You can start small and step it up with time. With sales estimation software, you can anticipate your sales beforehand.
The first step to head over to Amazon Services, where you can sign up for an Amazon Seller Account.
Scroll down and click the link to get started.
At this point, you decide if you want to “Sell as a Professional” where Amazon charges you $39.99 monthly or “Sell as an Individual” where Amazon costs you $0.99 for each sale you make. If you’re starting and don’t have a ton of deals under your belt, you can choose to get started as an individual.
You’ll need to input information and enter a credit card with a company like Mastercard or Visa for international charges.
If you are outside of the United States, Amazon will request your local bank information. Note that precisely this local bank must support ACH for wire transfers.
Lastly, you would need a US Employer Identification Number (EIN) if you run an LLC or a social security number (SSN) for a sole proprietorship.
Now that you’ve gotten some necessary information out of the way, let’s discuss precisely how Amazon FBA works.
As a seller, you first have to choose the products you’d like to sell online. Once you have products in mind, you add their details to your Amazon account, including titles, descriptions, prices, images, and other additional Amazon-specific product information.
Next, your listed items are prepared (boxed up) and shipped to an Amazon FBA warehouse.
Once your items are packed and shipped to Amazon, they will take care of the fulfillment for you. Amazon first goes through a verification process to ensure your items were delivered correctly and in the right condition.
After this verification, Amazon activates your listings. Once activated, your seller name is visible on your new product detail pages where you can now sell your items.
These items are then stored in Amazon’s warehouses until a buyer orders them.
When Amazon receives the order, they handle the fulfillment and can ship it as Prime Two-Day Shipping.
Generally, Amazon FBA first settles your account balance 14 days after you start, and you’ll get paid every two weeks.
The most significant advantage of the Amazon FBA program is that you, as a merchant, don’t have to focus on logistics, returns, and customer service, and only focus on generating sales. Additionally, your customers enjoy the benefits of Amazon Prime Two-Day Shipping. It’s a win-win.
Now that we’ve discussed with Amazon FBA is, how to get started, and the benefits of joining, let’s go over the total cost.
Selling on Amazon FBA is a pretty cheap option for getting your feet wet in ecommerce. If you’re a professional seller and paying the $39.99/month, you can avoid paying the $1.00 per item fee. So typically if you’re selling more than 40 items per month, you should join Amazon FBA as a professional seller.
Here is my advice. If you plan to sell 41 items or more monthly, it would be better to start with the professional seller account. But if you are going to sell less than 40 items monthly, you can go with the individual seller account.
These fees add up over time, which is why it’s essential to calculate the costs and expenses you’re paying to Amazon. While it’s great to leverage their massive user base and get your products in front of more people, you need to have a plan to sell from your website.
How to Choose Products to Sell on Amazon
To a large extent, your profitability on Amazon is tied to the product category you choose to sell in and how well you can create a distinct brand. If you’re selling simple commodities like kitchen utensils or paper products, it’s going to be hard for your brand to stand out from the crowd.
You also need to become well-versed in Amazon SEO and how to optimize your listings to rank higher when people search.
That’s why it’s crucial you understand private-label products.
Private label products are goods or services made by one company to be sold and branded by another company.
With private labels, goods can be created by third-party producers, which allow you to sell them under your brand name with your personalized logo.
As said, I would recommend the private label method. But why will I do that?
Many sellers source multiple products in small quantities. With private label, you can focus on obtaining a more significant amount of products.
In the private label model, you are directly responsible for your Amazon listing. In arbitrage and wholesale selling, there is a tendency to undercut the competition. But in private label, you’re more in control of the price.
3. Private label has a better ROI
With Amazon’s private label, you can better predict your sales on the Amazon FBA program. When you have more control with your brand image, you get to dictate price and enjoy a stronger ROI.
Now, let’s dig deeper into how you can identify the best products to sell.
How to Price Products for Amazon Seller Central
The right product has a substantial profit margin and is also a product that fits your expertise and brand image.
One easy way to start generating product ideas is to choose a category you’re interested in and check out the products where companies have a sponsored listing. In these instances, you know that brands are willing to spend money on these products so that it may be a good indication of ROI.
1. Use Product Research Tools
Finding the right product to sell on Amazon also has a lot to do with your choice of product research tools. These product research tools enable you to filter through products identifying which best fit your chosen criteria.
If your price is too high, buyers are likely going to be turned off and not purchase. If the price is too low, your brand’s quality perception may decrease. Alternatively, you generate a lot of sales, but the profit margin is too small to maintain profitability.
2. Understand Your Gross Margin and Cost of Goods Sold (COGS)
If you understand your gross margin and cost of goods sold, you better understand the price point that makes you both competitive and profitable.
The gross profit margin is the amount you get when you subtract the cost of goods sold (COGS) from total revenue and then divide that number by total income. The top number in the equation is the gross margin – the total revenue once you subtract the total cost of goods sold (COGS).
In the case of Amazon, the formula looks something like this:
Gross Profit Margin = Total Revenue – Cost of Goods Sold (COGS) – Amazon Referral Fee
If you can maintain a 20-30% margin after all associated costs and Amazon fees, you are in good shape. So make sure to check your product categories’ Amazon referral fees and understand your COGS when finalizing your pricing strategy.
3. Keep an Eye on Your Competition
If you’re selling in a competitive space, you can virtually sell at the same price or slightly lower than your main competitors.
One factor for a new seller to consider is Amazon storage fees. You can always drop prices in instances like these to ensure you’re in good standing with Amazon.
There isn’t a “Holy Grail” pricing strategy that accurately applies in every scenario on Amazon. Typically, before you adopt a pricing strategy for your inventory, it is best you experiment in a beta phase (with minimal risk) before wholesome assimilation. The key is to hit the balance between profitability and sustainability.
You don’t need a ton of money to start selling on Amazon.
There are five areas where you are most likely to spend money when you start selling on Amazon.
By your beginning inventory, I mean the items you will start selling on Amazon. I have established before now that your beginning inventory can make or break your Amazon adventure. Therefore it is paramount you correctly identify the right products.
For the cost of your beginning inventory, anywhere from $150 to $500, is cool for a start. This way, you would have sufficient stock to keep you going for a while rather than just depleting your inventory too quickly and losing momentum.
Of course, your beginning inventory should have substantial profit potential. You can use the Amazon FBA calculator to estimate how valuable, such items would be in the long run, especially after Amazon takes off its operational fees. Another tool to use for such profit anticipation is the Amazon Seller App.
You can go with two or three copies of about 18 different items. This strategy can help you hedge your investment rather than pouring all your capital in one product that could potentially flop.
As I have earlier pointed out, you will need to open an Amazon account where you will choose between a professional reseller account and an individual seller account. The professional seller account is your best choice if you are selling above 40 products – unlike the individual seller plan where Amazon takes $0.99 for every sale. The professional reseller account goes for $39.99 monthly.
So add this $39.99 to your starting budget.
To sell on Amazon, you need to procure a standard barcode. This UPC is fundamental for the generation of an “FNSKU” – Amazon’s proprietary barcode, which is a mandatory code printed on your product packaging.
To get your FNSKU, Amazon’s TOS will demand a Global Trade Identification Number (GTIN) from you.
There is also the option of buying UPCs from third parties. However, this may not be the best path to follow as Amazon is making frantic efforts to clamp down on such third-party UPC acquisition.
I can’t overstate the power of high-quality product photos on Amazon. Today, people want to view high-quality images and experience something as close as possible to an in-store retail experience.
If you’re a private-label Amazon seller, you will have to get a registered trademark.
Additionally, your branding should stand out. If you’re starting, you’ll still need a designer to create a company logo and Amazon image assets for you so that you give off a professional presence.