Landing pages are essential for your business.
They entice your visitors to act, capture new leads, build your online following, and generate sales. The best landing page builders also give you a custom domain name, heatmaps to track engagement, integration with webinar software, and landing page tools to optimize conversions.
However, small businesses and even enterprise brands still struggle with them.
According to statistics, just 22% of companies are happy with their conversion rates, only 16% of landing pages are free from cluttered navigation, and building landing pages is one of the top five challenges B2B marketers face.
Plus, 48% of companies say that improving their online sales funnel is one of their top sales priorities this year.
Choosing the best landing page builder is paramount.
Generic landing pages are not nearly enough to convert your leads into sales. You need to create stunning and optimized landing pages to direct your customers down the funnel.
This list compares, ranks, and reviews the 13 best landing page builders. These reviews are based on landing page features, ease-of-use, third-party-integrations, automation tools, design, pricing, and more.
You can also check out my full guide to ClickFunnels vs. Leadpages vs. Unbounce vs. Instapage for in-depth comparisons of these four tools.
Let’s get started.
Here are my top picks for the best landing page builder to try this year.
If cost is your main concern, then Leadpages is a good option for you. However, don’t let the inexpensive pricing plans fool you — it doesn’t cut corners when it comes to its features either.
With dynamic text replacement, CRM, and email integration, Leadpages offers a lot of features. Some of the best ones include over 160 page templates and the creation of unlimited mobile-friendly pages.
They do fall a little short when it comes to page design. Their page editor is more difficult to use and their finished pages don’t quite look as good as Instapage or Unbounce.
The Standard plan comes at $25 per month; the Pro plan costs $48 per month, and the Advanced plan is $199 per month.
They also offer a 14-day free trial. All the plans come with unlimited landing pages, high page load speed, Facebook Ad Builder, unlimited pop-ups, SEO functionalities, and mobile responsive landing pages.
Get started with a 14-day free trial of Leadpages today.
Unbounce is one of the best landing page builders in this list. Used by over 1500 brands across the world, it helps you create optimized landing pages to convert mоrе рrоsресts іntо leads and sales.
It offers impressive features that can quickly buіld, publish аnd tеst уоur оwn lаndіng раgеs, рорuрs, and sticky bаrs — nо соdіng skills needed.
Key features include еаsу tо use drag-and-drор editor, over 125 pre-existing mоbіlе-rеsроnsіvе tеmрlаtеs, and dynamic keyword insertion for Search Engine Marketing (SEM) campaigns.
Dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search queries.
Unbounce integrates with top marketing apps like Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, WordPress, and more.
It also offers a free trial so that you can test out the product before purchasing the paid version.
If you are just getting started, then you can opt for their Essential plan for $79/month. The Premium plan costs $159/month, and the Enterprise package will cost you over $399 per month.
You can check out their 14-day free trial initially to check whether it aligns with your landing page requirements.
Get started with a free 14-day trial of Unbounce today.
Ucraft is another user-friendly landing page builder that comes with a plethora of impressive features, such as drag and drop editor, logo maker, and other designing tools.
One downside is that the lowest tier subscription plans offer limited features and functionalities. Other than that, the pre-existing templates provided by Ucraft are attractive and fully mobile-responsive.
Ecommerce and blogging tools are also pretty easy to use and offer plenty of customization options. You also get a free domain name with all of the annual plans.
Moreover, Ucraft allows integration with essential tools, such as Google Analytics, Zendesk chat, Intercom, etc.
The first package provides free landing pages and comes with basic features. After that, Ucraft offers three paid packages The Pro Website package is $10 per month, the Pro Shop is $21 per month, and the BigCommerce plan comes at $39 per month.
You also get a 14-day free trial — no credit card required.
It is more of a website builder than a landing page builder
Could be more sophisticated
From entrepreneurs to large agencies, Instapage is a perfect landing page software for everyone looking to create stunning landing pages. Owing to its 200+ mobile-responsive templates, you don’t need to code HTML, CSS, or hire a developer for your landing page design.
It offers a simple drag-and-drop editor to make adding elements to your landing pages easy. You only need a couple of minutes to finish the setup process and get started with this tool.
Their Enterprise account offers integrations with tools like WordPress, MailChimp, Salesforce, HubSpot, and more.
The Core plan costs $99 per month, which offers standard features like post-click experience creation, responsive pages for all devices, analytics suite, and a robust integration ecosystem.
The Enterprise package is quote-based and has more advanced features, such as personalization experience manager, Enterprise-Level security features, and more.
You also get a 14-day free trial that allows you access to all the features of the Core plan.
Get started with Instapage today.
Landingi is an end-to-end landing page solution for small businesses. The fact that it is used by over 4,000 companies, including the giants like Paypal and Sony Music, further vouches for its credibility.
To create your custom landing pages with Landingi, you don’t need any IT or coding skills. This automated landing page creator makes creating, publishing, and optimizing your landing pages pretty easy.
It also offers some solid features, such as a drag and drop editor, over 100 mobile-responsive templates to increase conversion, marketing support, and so forth.
Overall, Landingi is very similar to Instapage, but you need higher tier plan to match its offerings.
The starter Core plan costs $29 per month, the Create plan is $45 per month, Automate is $59 per month, and the Suite plan is $209 per month.
All plans come with a 14-day free trial; no credit card required. Each plan includes features, such as unlimited landing pages, technical support, AWS cloud hosting, drag and drop landing page builder, and more.
Get started with Landingi and get a 14-day free trial.
Wishpond is a fast-rising name in the SaaS and marketing sphere, having been named one of 2019’s top 14 HubSpot competitors and named a High Performer in G2’s Marketing Automation Software Grid Report.
Wishpond’s interface is intuitive and optimized for conversions. You just have to use one of their templates and type in the information you want to collect via landing page forms.
The tool is good for both beginners and more advanced users. Wishpond’s landing page builder can be as simple as spending a few minutes with their drag-and-drop builder.
On the other hand, if you want more flexibility, their advanced tools let you customize the elements of your page by coding the HTML and CSS.
Additionally, Wishpond’s team is available for support and helping run marketing campaigns or contests if you need their backup or expertise.
Wishpond has three pricing plans, which you can choose to subscribe monthly or annually. The main difference between each is the number of leads each, as well as access to certain advanced features like API access.
The Starting Out Plan is $49/month, caps at 1500 leads. Everything You Need Plan is $99/month, caps at 2500 leads. Rapid Growth Tier-1 Plan is $199/month, caps at 10,000 leads.
There’s a no-commitment 14-day free trial on annual plans for anyone looking to see if Wishpond is right for you.
Get started with a 14-day free trial of Wishpond today.
НubЅроt is one of the most reputable names in the world of SaaS and B2B marketing, and rightly so. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool; HubSpot is a one-stop-shop.
HubSpot lives up to its reputation by offering feature-rich, easy to use, and substantially powerful landing page creation tools. The software suits every requirement and is sufficient for a single user, large teams, and agencies alike.
HubSpot is a freemium software that has all the free tools you need to run a basic marketing campaign. For free, you get a landing page builder, a form builder, email marketing, an ad management tool, and a CRM. If you’re a small business on a tight budget, these tools will definitely help you get results without breaking the bank.
If you are a beginner, then have access to a complete walk-through process and hundreds of pre-existing mobile-friendly templates. However, for more advanced users, this famous landing page tool offers a wide array of tools and technologies, such as advanced analytics tools, testing software, etc.
HubSpot’s free plan comes with free landing pages, thirteen industry templates, and basic analytics, along with many other handy business tools. Then, you have three paid tiers: Ѕtаrtеr, Рrоfеssіоnаl, аnd Еntеrрrisе.
Іt’s аmоng thе mоrе ехреnsіvе mаrkеtіng tооls оn thе mаrkеt, раrtісulаrlу fоr thе Еntеrрrіsе vеrsіоn.
Get started with HubSpot Landing Pages for free.
GetResponse is an all-in-one platform that allows you to build landing pages and helps you with your email marketing and marketing automation endeavor.
To get started with its landing page builder, you only need to follow through with the four simple steps, including:
Yes, it’s that simple. Another great thing is that you get multiple tools at a single price point. However, the landing page builder is not the primary tool, which might have its downsides.
The basic pricing plan starts at $15 per month and ranges up to $1,199/month for the Enterprise plan. GetResponse also offers a 30-day free trial.
Get started with GetResponse Landing Pages.
ClickFunnels is primarily used to build sales funnels. However, along with this, it offers tools and editors to help you create landing pages, membership websites, product launch pages, lead generation systems, squeeze pages, and so forth.
With ClickFunnels, you can create a variety of sales funnels, including:
Membership sites, etc.
On top of that, if you purchase its highest tier package, it will also help you start your own affiliate program. Using Facebook Ads or PPC you can send targeted traffic to your first landing page and capture leads to build your email list.
ClickFunnels also increases your conversion rate by guiding your visitors through the entire sales process. This way, they know where they should head to in order to make the final purchase or take sufficient action. It also follows-up with your visitors automatically.
ClickFunnels offers two pricing packages. The starting pack is $97 per month, whereas the Etison suite package comes at $297 per month. You also have access to a 14-day free trial to start building your landing page right away.
Get started with a ClickFunnels free trial.
Landing Lion is another great landing page builder and makes it to this list for one simple reason: its excellent features. Some of its most prominent features include А/В tеstіng, robust аnаlуtісs, drag-and-drop editor, SEO management, and more.
The best part is that the tool offers a freemium package for individuals with limited requirements. So, if you’re a small business satisfied with the limited, entry-level features, then you don’t have to pay even a single dime.
Landing Lion is similar to other tools like Wishpond – you can integrate with popular SaaS tools like MailChimp, Hubspot, Salesforce, Zapier, etc.
You get a freemium package; no credit card required. The paid packages start at $29 per month for the “Launching” package and range up to $249 per month for the “Scaling” package. The packages differ based on the features and monthly views.
The list of integration is not long enough
No integration with tools like Adwords and Google Analytics
If you are looking for a landing page builder to help you create beautiful landing pages for giveaways, contests, and quizzes, then ShortStack has you covered.
Along with an easy to use editor, it offers email marketing tools to keep track of your leads and conversion rate. ShortStack manages all this on its own, without having to hire a developer or learning to code yourself.
Moreover, this landing page builder offers features like customizable CTAs, campaign analytics tools, email analytics tools, marketing automation, etc. ShortStack claims to help you get an average of 83% more views on your contests, giveaways, and landing pages.
You can use this landing page builder with MailChimp, Shopify, Google Analytics, Vimeo, Squarespace, and more.
ЅhоrtЅtасk offers three раіd plans: the Starter plan comes at $29 per month and allows 2,000 entries. The Business plan is $99 per month with 10,000 entries, and the Agency plan allows 50,000 entries for $199 per month. You can get started with a 10-day free trial.
Lander is a landing page builder with over 1.5 million users and 100+ pre-made landing page templates to choose from.
Their landing page editor uses drag and drog functionality like other tools on this list. They also offer dynamic text replacement (DTR). This works great for matching PPC ads to your headlines to improve your AdWords Quality Score (QS).
Lander offers a 14-day free trial to test out their features and two paid plans.
Their Basic Plan is best for small businesses and offers 5,000 monthly visitors and three custom domains. This plan is $16/month and 66% off when you pay annually.
The Lander Professional Plan is best for marketing teams and offers 25,000 monthly visitors and ten custom domains. This plan is $83/month and 15% off when you pay annually.
With over 5 million users, Elementor is the most popular WordPress page builder. It comes as a WordPress plugin that you add to your WordPress site so that you can start building custom pages.
Elementor lets you control every aspect of your page, including the layout, design, colors, fonts, forms, and more. As an open-source project, this plugin is extendable and great for developers who have added custom themes, add-ons, and products.
Elementor offers a free version of their plugin which come with 30 basic widgets.
If you upgrade to Elementor Pro for $49/year for one site, you get access to all of their features. This includes 300+ pro templates, 90 custom widgets, their pop-up builder, WooCommerce builder, and support and updates for one year.
A landing page is a single webpage with one Call to Action (CTA) that usually consists of a sign-up form, offers, or contests. Your landing page is where a visitor lands via organic traffic or when they click on a Google Ad or any ad campaign on social media platforms like Facebook.
Most commonly, they are used to generate leads for a specific business that has bought the advertisements.
Landing page builders are used to make the landing page intuitive and user-friendly. Moreover, they help marketers create a targeted, customized landing page with attractive templates that nudges the visitors and convert them into leads.
The ultimate aim of a landing page builder is to create optimized landing pages that can focus on driving a customer down the sales funnel towards making a purchase. Unlike a homepage, they are built for quick conversions.
Here are some of the many benefits of using landing page builders:
In a nutshell, a landing page builder takes away the distraction of visitors, and make them think about the only thing that you want them to, i.e., your business.
A landing page builder allows you to build a landing page without any technical knowledge, navigation bars, side tools, or any extra information. Furthermore, it helps you drive your visitors’ focus on your product.
Landing page builders help you make a very goal-oriented landing page quite quickly, with no mention of which builder you are using. The best part is that most of them come with pre-designed templates that can be customized to align with your business goals and requirements.
A/B testing is something that your landing page simply cannot do without, as it is essential to test every parameter of your page before making it online.
A business needs to calculate the increase or decrease in the conversion rate of leads from the landing pages.
Once you find out what feature specifically needs to be updated and tweaked through continuous testing, you can always go back and use the landing page builder to optimize it for the best results.
The benefit of using a landing page builder is that most of them come with an in-built A/B testing tool. It doesn’t cost you extra to buy a specific tool kit to monitor your landing pages.
Your landing page must have a visually attractive, creative, and intriguing template to reel in your target audience.
And this is where a high-quality landing page builder comes in handy.
Landing page builders usually come with pre-designed landing page templates for numerous niches and domain areas. The good news is that you can customize those templates to build a landing page that aligns precisely with your business requirements.
Finally, in the end, you get a highly customized, personalized landing pages, that are aimed at appealing to the target audience to positively influence them. These builders help you create a striking page, which also encapsulates your business aspects, just the way you want it.
Here, as you can see, Unbounce provides a lot of great templates for different purposes, including events, products, webinars, etc.
Like top website builders allow you to rest easy and not worry about building a great website, a landing page builder works the same way when it comes to creating an excellent landing page.
You don’t need to have any technical expertise or prior experience in using a landing page builder. All you have to do is follow the instructions and take advantage of most of the in-built attributes.
For instance, most landing page builders come with drag-and-drop editors where you can simply select and drag widgets and other attributes to add them to your landing page.
On top of that, landing page builders give you multiple template options, testing tools, interface designing, custom social media preview, and much more, directly at the click of a button, or by a drag-and-drop feature.
For example, here are some of the features that make it easier for marketers to build landing pages with Leadpages:
Many of the good landing page builders offer you flexible publishing options. On top of that, a majority of them provide subdomains to users who purchase their services.
This gives them a tremendous edge since subdomains allow you to manage your landing pages separately from your root domain while presenting a uniform domain to prospects and customers. This enables your marketing team to control the subdomains to publish pages and run campaigns as per their own schedule without involving IT teams.
Moreover, a subdomain is an additional opportunity for marketers to add further context to their page from the get-go with content in the URL.
It mainly prepares and educates the prospective leads before they even start reading your landing page content.
That’s why flexible publishing options matter.
GetResponse is one of the best landing page builders that offer this feature: