SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.
So whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you should use one of the best SEO tools.
There’s also a ton of great SEO knowledge you can find online – long-form SEO guides, expert roundups on how to drive traffic, helpful YouTube videos, etc.
However, the best option is to leverage SEO tools and master your own SEO to increase your rankings for a low monthly cost.
In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year.
Here are my picks for the best SEO tools to increase your web traffic.
GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data, and even Facebook Ads.
GrowthBar is a Google Chrome extension that enables you to cover all your SEO needs right from the Google search engine results page (SERP). So it’s lightning-fast and 100% intuitive. If you can Google search, you can use GrowthBar!
Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, Okta, Bill.com, and Teepublic among its customers as well.
You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription.
SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.
SEMrush has been successfully helping many website owners and ecommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.
The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.
SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.
Get started with SEMrush today.
Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.
It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.
Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.
I use Ahrefs every day to check on new backlinks, my keyword’s search positions, and check out competitor insights.
I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.
All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.
You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.
Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.
This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.
Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.
Sendible is one of the best social media tools in the market.
It has a lot of amazing features that many of its counterparts lack. For instance, it can measure ROI from the very same dashboard that you use to manage your social media so that you don’t have to flip multiple times.
On top of that, it is fully integrated with all the popular social media networks. Trusted by more than 10,000 businesses, it also offers an attractive 30-day free trial.
Sendible comes with four pricing plans.
All the plans provide a 15% discount for annual payment.
Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.
Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.
Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.
Users can also track the SEO campaigns and strategies used by their competitors in the market.
Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.
When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.
Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.
Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.
It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.
Here’s how the Long Tail Pro works:
Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.
SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.
On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.
Meet Edgar of the most popular social media management tools available in the market right now.
From scheduling posts to curating and repurposing content, it provides you with a wide range of services. The best part is that it generates content for prolonged periods even when you are out of content so that you never have to worry about your customers getting busy elsewhere.
Best For: Managing multiple social media accounts at one go, despite you not having the time to devote to it. It’s great for businesses that require social media scheduling at regular intervals of time, preferably via automation.
No integration with Pinterest
Meet Edgar costs $29 per month for the first four months. From the fifth month on, the price increases to $49 per month.
It comes with 25 social media accounts and a 30-day money-back guarantee.
SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.
It provides essential metrics, such as:
Entirely free of cost.
SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building.
The pricing plans include one plan for the websites and two programs for digital marketers. The DIY SEO plan for sites costs $19 per month. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. You also get a 14-day free trial.
LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links. On top of that, it provides you with information like DA, Facebook likes, backlinks from Ahrefs, Moz, and more.
Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.
Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you get in touch with influencers and bloggers, which ultimately provides you with substantial link building opportunities.
Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price.
If you want to elevate your website’s Google ranking, then what’s better than leveraging Google’s SEO tool itself?
Google Search Console (formerly Webmaster Tools) helps you understand Google’s perspective of your website, measure the site’s search traffic, and fix issues related to your sitemap and indexing. By providing multiple data points and suggestions, Google Search Console is the backbone of your SEO. Note: Bing Webmaster Tools should be used in unison with this tool.
In addition to the Google Keyword Planner which runs through Google AdWords, Search Console is a must for every website. You can easily install this tool on WordPress with the Yoast SEO plugin.
Free of cost.
Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do. It provides you with industry-standard metrics and various page optimization suggestions.
You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.
Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.
Ubersuggest needs no introduction. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry.
It is basically a free keyword research SEO tool that helps you find numerous long-tail keywords to increase your content’s outreach.
Free of cost.
SpyFu allows users to find the most profitable keywords used by their competitors. It also shows every ad campaign run by the competitors and their organic searches.
SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range up to $199 per month if billed annually.
WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.
This SEO tool is perfect for everyone, be it digital marketers, webmasters, and agencies.
WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month.
Fat Rank is an amazing Google Chrome extension that helps you find out where your website ranks on Google. Moreover, it allows the users to quickly download the CSV reports from both the Fat Rank mobile app and Chrome extension.
Free of cost.
Unlike other SEO Tools on this list, Siteliner does not come with additional bells and whistles. That said, it is still a powerful tool that allows website owners to run a thorough check on their website. It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), which ultimately results in boosting their search engine rankings.
Siteliner offers two different pricing plans. The “Siteliner Free” is free of cost and allows you to analyze up to 250 pages per month. The paid version, called the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages in a month.
Screaming Frog is one of the best SEO Tools that help you perform super fast website audits. You just have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth. Hardly any error goes unnoticed by Screaming Frog.
Screaming Frog is available free of cost but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version that costs £149 per year.
Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings. Users can find the most suitable keywords for their websites by creating a search scenario for a particular query.
Here’s how it works:
First, create a scenario, which is nothing but asking a question.
Example: “if you have a faulty PC and you need to get it fixed. What would you search for?”
After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.
Next, you will have people answering your query, which means now you have a vast list of search terms from real-life users.
Create a Scenario – Helps generate unique URLs by creating a unique scenario according to the need of your website.
Seed Keywords – Provides different seed keywords to the users at free of cost.
You don’t have to pay a single dime. No hidden cost.
If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It comes with a suite of five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking.
Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.
Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.
It typically takes 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site. For example, it took me about eight months to get my first 100,000 monthly visitors.
Now that I have a higher DA, I can write a new page, index it, and it can appear on page 2-3 of Google on the same day. Overall, the key is to treat every blog post like a long term investment and make regular updates to improve your search rankings.
There are a lot of free SEO tools out there, but they don’t have as many helpful features as paid alternatives. However, if you want to monitor your SEO and do keyword research for free, you can try one of these tools:
1. Google Keyword Planner.
2. Moz Link Explorer.
3. Google Trends.
4. Google Analytics.
5. Google Search Console.
6. Keyword Hero.
7. Screaming Frog.
Yes, you can manage your own SEO if you are well versed in SEO strategies. I do all of my own SEO for this blog – I launched last year and now write to 300,000 monthly visitors, so it’s definitely doable.
Here are the steps to do your own SEO:
1. Read SEO blogs and take courses to improve your skills.
2. Know your target readers.
3. Do keyword research to find valuable keywords to write about.
4. Write your pages and blog posts with SEO in mind.
5. Build Domain Authority (DA) with backlinks from guest posts and link building outreach.
6. Understand how to use Google Analytics to monitor your traffic.
If you want to hire someone to help you SEO, the price can range from $75-150 per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. Additionally, SEO tools are either free or cost around $99 per month. The first step to know what to spend on SEO is to calculate your return on investment (ROI) based on your website and niche.
Yes, SEO is difficult because it requires knowledge across multiple disciplines and search engines are always changing and updating their algorithms. To be successful at SEO, you need to build Domain Authority (DA) for your website with link building efforts. You also need to understand how to write content that ranks and be an expert in keyword research, writing, content marketing, WordPress, and more.
Using the top SEO tools can bring the best results and quickly improve your search engine rankings.
When choosing a tool, make sure to look into the exact features you need (and cost) before making a final decision.
Whether you’re a blogger, SaaS company, or local business, SEO tools are 100% necessary to compete on search engines.
Most of these tools come with a free trial so you can test them out before making your final decision.
Which SEO tools do you use? Let me know in the comments below.