More than 3.5 billion people use social media. And the number continues to increase every year.
With such widespread use of social media, businesses are rushing to engage their target audience on various social platforms and convert them into customers.
Social marketing helps businesses connect and engage with their audience, build a social media presence, work with influencers, raise awareness about their products, and ultimately make more money online.
However, this is easier said than done.
Social media management is not only time-consuming but can also be stressful when trying to keep up with everything that’s going on with your numerous social media channels.
To make your decision easier, I ranked and reviewed some of the best social media management software to help you automate your work on Facebook, Instagram, Twitter, and other social platforms.
These tools help you:
Let’s get started.
Here are my picks for the best social media management software to help you kickstart your social media marketing this year.
Launched in 2010 as ‘JustUnfollow,’ this social media management tool refurbished itself and became Crowdfire in 2015.
With over 20 million global users, including artists, freelancers, e-sellers, and bloggers, it is one of the largest social media management platforms on the market right now.
Crowdfire is a complete social media management tool with features ranging from content curation, scheduling, analytics to Social listening.
Best For: It works the best for individuals, small businesses and digital agencies who want to increase engagement, dive deep into their analytics and listen to what’s being said on topics related to them.
It offers one account for every social media site for free and a 14-day free trial for the top plan. Other than that, it has three paid plans.
The ‘Plus’ program costs $7.48 per month, the ‘Premium’ plan is $37.48 per month, and the ‘VIP’ plan is $74.98 per month.
Overall, Crowdfire is a great social media management tool for those individuals and small businesses that want to increase their post count, improve engagement with followers, and perform social listening.
Rebrandly is a popular link management tool so that you can shorten your long URLs to share them more easily on social media.
Their link manager lets you tag links, create customizable URLs, perform fast redirects, and expire links at certain times.
Best For: Rebrandly is a must-have for large brands that post often on social media and need short, branded links.
They offer four pricing plans and a custom enterprise pricing plan.
Founded in 2011, Agorapulse helps individuals and businesses easily manage social media. It effectively allows users to engage in meaningful conversations online.
As per Agorapulse’s website, over 17,000 social media managers use it daily to scale up their social media marketing efforts. It also provides a 28-day free trial.
It offers four pricing plans to suit the need of every business type.
All the plans offer a nearly 20% discount with annual payment. In addition, all annual plans include a subscription to the Social Media Manager School which otherwise costs $997/person.
It offers a range of services, including social listening, data analytics and insights into user posting frequency on a variety of platforms like Twitter, Facebook, Pinterest, and LinkedIn. They also have a mobile app for iOS and Android for team collaboration on the go.
Buffer offers three pricing plans.
The plans for ‘publishing’ start at $15 per month and go up to $99 per month.
All plans offer a 20% discount on annual payment.
Sendible is one of the best social media tools in the market.
It has a lot of amazing features that many of its counterparts lack. For instance, it can measure ROI from the very same dashboard that you use to manage your social media so that you don’t have to flip multiple times.
On top of that, it is fully integrated with all the popular social media networks. Trusted by more than 10,000 businesses, it also offers an attractive 30-day free trial.
Sendible comes with four pricing plans.
All the plans provide a 15% discount for annual payment.
Created in 2008 and headquartered in Vancouver, Canada, Hootsuite is another popular social media platform. With more than 16 million global users, it offers a variety of social network integrations like Reddit, Tumblr, and Marketo, apart from Facebook, YouTube, Instagram, and other popular sites. It also comes with a 30-day free trial period.
Hootsuite offers three pricing plans:
The first two plans have a 30-day free trial period. For the last one, you need to request a demo.
Sprout Social is one of the most trusted social media management software tools in the market. It is built on the idea of fostering deep, meaningful relationships between individuals, communities, businesses, and brands.
Although it is priced a little higher than most of its counterparts, the value it provides more than makes up for the hefty price tag.
Social Sprout has three pricing plans.
The Standard plan starts at $99 per month and provides 5 social profiles.
All the plans come with a 30-day free trial.
Best for Easy Email Marketing Integrations ($49/month).
GetResponse is primarily an email marketing platform that offers a wide array of marketing solutions, including a complete webinar marketing solution. It allows you to set up your webinar within three minutes, sometimes even less. Other marketing tools include autoresponders, automated email marketing, Landing pages, list segmentation, and more.
Availability of email list and webinar solution under one roof comes in handy as it allows you to follow-up messages right away after the webinar. Moreover, you can also send reminders and thank-you messages to the registrants.
GetResponse has a free 30-day trial and a Basic plan that doesn’t include webinar features. Their Plus plan is the first one that provides webinar solutions and starts at $49 per month for up to 100 attendees.
The Professional plan is $99 per month for up to 300 people and the Enterprise package is $1,199 for up to 500 people. However, it also includes email campaign consulting and a dedicated account manager.
With more than 100,000 businesses worldwide trusting it with their social media management, customer engagement, and detailed analytical insights, SocialPilot is one of the best software available in the market right now. It offers a lot of value at low, reasonable prices, making it a top choice all around the globe.
Best For: SocialPilot is designed to increase your social media marketing efforts and save time. It is aimed at social media professionals and small to medium agencies but is equally useful for individual entrepreneurs and small businesses.
Video feature limited only to uploading
Social Pilot has three pricing plans.
All three plans have a 14-day free trial period. You can contact them is you want a customized plan to suit your specific requirements.
Zoom is one of the best webinar software available on the market today. It is intuitive, entirely cloud-based, and has a user-friendly interface that makes things simpler for its users.
It performs a wide array of activities that make it an asset to any company. Zoom offers HD video and audio, screen sharing, desktop, and app sharing options.
Moreover, it allows you to host the scheduled and unscheduled meeting, and keeps a backup of every session in the cloud for ready and instant access at a later time.
The best part is that it allows private and public chats so that the audience does not necessarily have to interrupt the speaker while he or she is making a point.
It also integrates with Google Calendar and Microsoft Outlook, which allows its users to schedule meetings and send emails, seamlessly. Zoom is a one-stop-shop for everything when it comes to hosting a webinar event.
It is one of the best webinar platforms that provide a freemium package. The free plan offers 40 minutes on the webinar and allows up to 100 participants. The Basic paid plan offers every feature along with 1 GB of cloud recording and costs $14.99 per month.
The Business package, ideal for small and medium-sized businesses, is $19.99 per month. The Enterprise package, which is best suited for large enterprises, costs $19.99 per month.
Meet Edgar of the most popular social media management tools available in the market right now.
From scheduling posts to curating and repurposing content, it provides you with a wide range of services. The best part is that it generates content for prolonged periods even when you are out of content so that you never have to worry about your customers getting busy elsewhere.
Best For: Managing multiple social media accounts at one go, despite you not having the time to devote to it. It’s great for businesses that require social media scheduling at regular intervals of time, preferably via automation.
No integration with Pinterest
Meet Edgar costs $29 per month for the first four months. From the fifth month on, the price increases to $49 per month.
It comes with 25 social media accounts and a 30-day money-back guarantee.
A Cisco product, Webex lives up to the expectations that come from having such an acclaimed parent company.
It provides some impressive features, such as a host room along with HD video and audio services that can be accessed on multiple devices. It allows its users a high degree of customization so that the host environment can be tailor-made to suit the business requirements.
Through Webex webinars, you can hold meetings throughout your organization, offer online and offline training sessions, and provide remote support. The key USPs of Webex include mobility, user-friendliness, and compatibility with all devices and browsers.
It is a cloud-based platform, so along with superior speed, there is a guarantee of data security as well.
The Basic plan costs $13.5 per month for up to 50 participants if billed annually. The price climbs up as you move on to a higher-tier plan.
eClincher was primarily created to streamline social media management for businesses. The idea was to squeeze or ‘clinch’ the maximum benefits out of social media.
It offers a wide range of services, including publishing and scheduling posts, monitoring and listening to feeds, advanced analytics reporting, and so forth.
Best For: It’s beneficial for small and medium enterprises that do not want to delegate their social media management activities to third-party. It can also be helpful for vendors managing multiple accounts of various companies.
eClincher comes with three pricing plans.
The Basic plan is $59 per month (10 profiles, 1 team member).
All the plans come with a 14-day free trial.
Social media management tools are designed to automate most of your social media management strategy. This includes scheduling posts, collaborating with your marketing team, creating marketing campaigns, and monitoring all of your accounts in one place.
Leveraging one of these SaaS tools is a great way to amplify your social media efforts and promote the content you produce.
These tools help you with all the following tasks:
Social media offers an instant reach to nearly half of the global population, which is a big deal.
As quoted by David Alston, a repeat tech and marketing startup entrepreneur, ‘Social media is not a media. The key is to listen, engage, and build relationships’.
Before choosing the best piece of marketing software, you need to carefully consider what you hope to achieve with it, and which features would align the best with your business requirements.
For example, if you’re a social media influencer and want to make money on Instagram, Buffer could be an easy way to schedule more posts.
If you’re a small business, Crowdfire could be a great tool to grow your social media follower count.
Keeping all these things in mind, try to make the right choice for your business. All the tools mentioned in this list come with a free trial, so you can test out their features before making your final decision.
Have I missed any of your favorites on this list? Which of these tools are you planning to use? Let me know in the comment section below.